What Not To Say
You must not talk about
Crisis Guide
- Cause/Possible Cause of accident/ Incident
- opinion that will lead speculation
- who or what or may be to blame
- what the investigation may reveal
- identities of victims before families informed
- likely consequences for the airline / others
- rumours / theories / assumptions / speculation
Listen,think ⇒ Speak
but never speculate
OBJECTIVES
Show Sympathy, Care and Consideration for those Involved and their Families
Emerge with Reputation and Relationships intact or Enhanced Minimise Negative and/or Speculative Media Coverage