What Not To Say

You must not talk about

Crisis Guide

• Cause/Possible Cause of accident/ Incident
• opinion that will lead speculation
• who or what or may be to blame
• what the investigation may reveal
• identities of victims before families informed
• likely consequences for the airline / others
• rumours / theories / assumptions / speculation

Listen,think ⇒ Speak

but never speculate

OBJECTIVES

Show Sympathy, Care and Consideration for those Involved and their Families

Emerge with Reputation and Relationships intact or Enhanced Minimise Negative and/or Speculative Media Coverage